Description
May 7, 1989; Cleveland, Ohio: A floating jumper at the foul line beats a buzzer, crushes one city, lifts another and cements two legends. The first of those is the shooter — MJ himself — who finished the series clinching game five with 44 points. The other is his shoe, the black and red Air Jordan IV.
On court, that shot in Cleveland conflated the shoe with a cold, clinical finishing. Off court, one of the greatest sneaker marketing campaigns in history combined with major film cameos made it an instant style staple.
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