Wavy Baby

  We've always known that sneakers are this culturally spicy object, sitting at the focal point of a lot of things," MSCHF co-founder Daniel Greenberg said last month when the TAP3 launched. "But the sneaker landscape is so incredibly stale. If we were going to collaborate with a sneaker brand, they'd have to break open a new mold: we're not just doing an MSCHF colorway.